Start: zsm
Duur : tot 31-12 + optie
Tarief: scherp
Our organisation
Global Communications Team XXXXXXX International
The Global Communications Team (GCT) is responsible for supporting the Wholesale banking
business and international Rural & Retail Banking business of XXXXXXX International (RI),
through internal and external communication. The GCT reports directly to the Chairmen of
the RI Management Teams for Wholesale and Rural & Retail, who are both members of the
XXXXXXX Executive Board.
The goal of the GCT is to deliver an integrated and client-centred communications
programme that supports the business in achieving its commercial goals. In this effort,
the GCT takes responsibility for enhancing the client receptivity for RI’s main
messages.
These include for example:
- Being the world’s leading Food & Agribusiness (F&A) bank: active at every link in the
global food chain
- Being the Netherlands all finance market leader
The relatively young GCT works intimately with communication colleagues across the RI
network, in order to realise this effort.
As RI expects a growing number of (senior) banker vacancies in line with the expected
further expansion in the Dutch Mid Corporate client segment, we are looking for a Project
Manager Recruitment Advertising Campaigns (temporary), Wholesale The Netherlands in the
Utrecht region.
Your function
Project Manager Recruitment Advertising Campaigns (temporary), Wholesale The Netherlands
The Project Manager Recruitment Advertising Campaigns is member of the team Marketing and
Communications Wholesale The Netherlands and reports to the Manager Marketing &
Communications.
The ideal candidate will be a person who has strong knowledge about recruitment
advertising including market, competitor and industry trends of the Dutch financial
services area.
A person who has the ability to structure, conduct and facilitate recruitment advertising
campaigns.
- Carries a responsibility for the roll out of a recruitment advertising campaign
supporting the Dutch wholesale market needs. This includes an integrated advertsing
campaign by means of a number of internal and external elements.
- Will be responsible for the development, planning and implementation of the end-to-end
recruitment advertising campaigns across the whole marketing mix using deep customer
knowledge and market understanding to generate strong value propositions.
- Will demonstrate a proven experience in applying multiple media to communications
trajectories.
- Supports the team Marketing and Communications Wholesale The Netherlands strategic
objectives by managing, creating and improving the internal and external campaigns
outstandingly across all stakeholders and communications channels;
Specific tasks of the Project Manager Recruitment Advertising Campaigns, Wholesale The
Netherlands, are, but not limited to:
- Working with the Manager Marketing and Communications, Wholesale The Netherlands:
-To define and implement effective recruitment advertising campaign elements including
events that support key business objectives;
-As counter part for the several related internal and external suppliers (e.g. media
buying department, recruitment advertising agency);
-As sparring partner for the several business lines (HR, Mid Corporate Division);
-To ensure an integrated marketing and communication approach, message consistency and
effective operational planning.
- Developing and implementing the recruitment advertising campaign including internal and
external communication activities and event programmes including scripts, speeches,
evaluations, budget management, administrative issues.
- Commercial activation of recruitment communication, through stories and business
updates, aligned to key messages and highlighting relevant campaigns and services.
- Ensure customer understanding of campaigns being run and take care of positive
receptivity supporting the brand values of XXXXXXX;
- Monitor the recruitment advertising campaign performance.
- Working with and supporting RI Communications colleagues:
-To ensure the substantive quality of marketing and communications campaigns and
activities;
-To implement marketing and communication activities and events;
-To ensure that multiple media are effectively used to maximise message uptake.
Required experience:
- Experience in working in complex organisations.
- Exhibits clear project management qualities (advisory, financial, process).
- Deep knowledge of communication mass media campaign management and execution, both
internally and externally.
- Experience with integrated recruitment advertising campaigns.
- More than 5 years experience as a communications professional.
- Understanding of banking and financial services.
- International experience.
- Fluent command of the English language (verbal and written).
Education:
- University/graduate degree in marketing/communications
- Additional coursework in banking field is a plus
Additional skills/understanding:
- Knowledge of the XXXXXXX organisation and its markets.
Competencies:
- Client-focus
- Commercial orientation
- Strategic thinker
- Solid analytical skills
- Initiative taker
- Results-oriented
- Hands-on
- Convincing
- Team player
- Networker
- Organisational sensitivity
Mvg.
Logic Level
A. Leonardo
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