Web & Mobile/Digital Marketing Analyst

IT-Staffing Nederland B.V.
Geplaatst op
2 tot 6 maanden
Op locatie


For our international client in The Hague we are looking for a Web & Mobile/Digital Marketing Analyst.




3 months (option to extend)

Fulltime (40 hrs./week)

Purpose of role
Timely production and communication of Mobile performance insight, data and management information, supported by detailed analysis and commentary enabling focus on areas that will drive improved performance on a strategic and tactical level. The successful candidate should have a strong proven knowledge of digital marketing with proven knowledge in Web and Mobile Analytics leveraging systems such as Google Analytics, Adobe Site Catalyst and tools such as Splunk, New Relic, Bug Sense etc.
Key accountabilities

  • Conduct a gap analysis of analytics frameworks against our key mobile apps

  • Advise and build the required mobile reports/ views and necessary exception reporting on our key apps

  • Make that available to the key users in the team and educate them in how to apply these trends

  • Implementing new analytics capability and developing supporting processes

  • Provide detailed analysis on mobile performance from a live service management

  • Provide detailed analysis on CVP KPI, providing insights and recommendations to improve and customize the apps

  • Set up alerts and reporting dashboards to monitor performance.

  • Own and support Business with representation and analysis of Mobile performance, commercial and customer data.

  • Produce required Mobile performance, commercial and customer performance reports for use within and outside of the mobile team

  • Support creation of mobile objectives and KPI’s and analyse the actual performance data against forecast

  • Conduct deep dive analysis in aspects of the digital journey to pull out trends, opportunities and issues from traffic sources to inform the optimisation of Mobile (make recommendations and measure outcomes)

  • Deliver any ad-hoc requests for mobile analytics, from either Global or local stakeholders

  • Track expected benefits of Mobile initiatives and ensure learning’s are conducted

  • Support Business in developing benefits case for proposed Mobile initiatives through use of detailed quantitative and statistical analysis

  • Work with the team to introduce tools, new communication styles (e.g. ‘Infographics’) and process to ensure effective production of Mobile reporting and analytics

  • Develop a framework on how to apply digital analytics as a discipline going forward in the mobile team

Key deliverables

  • Mobile performance, commercial & customer reports to agreed frequency

  • Ad hoc reporting and insight as required by Mobile team and global/local business stakeholders

  • Detailed insights with opportunities and issues

  • Data to support business cases development

  • Business delivery and ongoing governance of analytical tools and processes

Desired Skills & Experience

  • Experience in the field of digital marketing – Mobile & Retail

  • Experience of implementing new analytic capabilities and developing supporting processes

  • Excellent written and verbal communication

  • A team player with excellent interpersonal skills – able to collaborate across departments

  • Excellent stakeholder management skills – able to build rapport and trusted strong working relationships

Interested? Send us your English CV, motivation and hourly rate.

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