Advertisers have access to more advanced customer information, and are better equipped to exploit targeting insights, optimise campaign strategies and maximise advertising budgets. Our client is positioned to enable actionable data insights and evolving ad models through the use of its infrastructure investments and media related data sets. The VP Advertising is joining the AVAD team in order to realise the opportunity within the European market. He or she would develop, evangelise and monetise the opportunity for emerging ad models and manage a shadow P&L for all advertising activities – for our 30 million customers in 14 countries.
The candidate will be a strategic, ad services and marketing professional with strong communications skills and solid experience from supply or demand side of advertising.
Develop market opportunities and business cases related to AVAD – based on internal / external data
Build an end to end advanced advertising business and associated revenue streams
Establish, develop the Ad ecosystem
Identify, Validate and implement new advanced advertising (AA) products and services
Develop strong 3rd party relationships within the ad ecosystem – broadcasters, agencies, advertisers, digital publishers.
Support local markets in developing their AA offerings, knowledge-share strategy, insights and best practice across the territories.
Build and launch the integrated AdPlus targeted ad platform
Develop Ad models, deals, sales structures
Define / prioritize AMS monetization, use cases, product definitions
The ideal candidate holds a Bachelor's degree, preference given to candidates with a Masters in business, media or advertising.
10-15 years demonstrable experience in the ad industry with an ability to operate at strategic level
Proven track record of building ad related revenues and a detailed understanding of the changing linear and digital ad value chain (eg SSPs, DSPs, DMPs, Exchanges, Ad Tech)
Combines strategic thinking with an entrepreneurial approach
Experience developing and managing a commercial team
Strong executive presence and persuasive communications skills
Experience managing complex internal and external relationships
Adept at navigating and developing relationships within a European commercial and cultural context.
Amsterdam area and London
13 december 2015
Are you interested and do you match with the above mentioned profile? Send you resume in Word format with a digital picture by email, your rate and availability to us.
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