SEO expert

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SEO Specialist

The (medior+/SR) SEO specialist is a storyteller which delivers the customer driven message, supports business strategies and presents recommendations in such a way stakeholder buy in is generated. This role requires a strong understanding of SEO, high-energy and self-motivated individual with strong technical and analytical skills, high detail-orientation and excellent written and verbal communication.

The SEO specialist will be part of an internal consultancy team which advises the business on their content strategy, technical and popularity activities of the website from a data-driven search engine optimization perspective. The SEO-specialist is responsible for the communication to a part of the Philips organization and will be part of a global team which supports each other to advise Philips in reaching their next step in increasing the traffic to the Philips online properties and adapting to customer expectation.

Key areas of responsibilities

  • Getting SEO as a priority on the agenda of the business stakeholders

  • Advising business stakeholders on new content creation strategies

  • Drive changes to enhance customer experience via search engine optimization

  • Prioritize and explain search engine optimization execution to operational team

  • Present SEO initiatives to business stakeholders

  • Work on SEO-projects for future SEO services on various platforms

Key Skills required
Required / Mandatory

  • Strong SEO knowledge and 3+ years of clearly visible SEO experience either agency or client side

  • Active, hands-on optimization experience is required

o Strong knowledge of technical, content, popularity strategies
O Strong projectmanagement skills to drive a project to a succes

  • Unique balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on, while being able to ensure goals are being hit

  • You must be able to write clearly and quickly, present your ideas in an organized and coherent manner to the stakeholders

  • Comfortable interacting with senior executives

  • Able to work independently and as a member of a cross-functional team

  • Able to drive search related projects

  • Convincing

  • Excellent English skills, both in writing as verbal communication

  • Strong understanding of web-analytics

  • Proven ability to effectively provide training and explain processes and procedures

  • Knowledge and experience with SEO tooling

Preferred but not mandatory

  • Experience using a CMS and an understanding of the impact they have on SEO

  • Affiliate marketing experience

o SEO tooling – BrightEdge
o SEM tooling – Adobe SiteCatalyst

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1 reactie

  • Datum
    05-05-2016 00:07

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