Yacht is looking for a Back-Office Architect Marketing Automation for our client Wolters Kluwer Europe.
In this role you are responsible for the applications which support the Marketing Automation processes and is a backup for the Back-Office CRM architect within Wolters Kluwer Europe. You will be working in a very senior architectural team where the different domains like OTC, Marketing Automation, CRM, Basis, etc. are represented. The core system will be Eloqua but the person needs to have a broader perspective and interest in products like Hubspot, Marketo, connection with e-commerce. etc.
It is an international function with as base location Alphen a/d Rijn. Regular travel to the different countries is necessary to execute oversight on crucial projects and advice local businesses. Application management is outsourced but hands-on work is required to keep good feeling with the template and give guidance to crucial complex changes on projects and change requests. The person should feel comfortable to communicate on senior (CMO , CFO) business level.
Responsible for modular functional Marketing Automation strategy, design, landscape and implementation;
Proactively engage in Marketing Automation Changes and Manage Life Cycle from concept to Production;
Custodian of respective modular European Templates;
10+ experience as architect / project manager in a similar working environment
Working with outsource/offshore vendors
In-depth Marketing Automation knowledge of the leading marketing automation vendors, especially Eloqua (Eloqua is required!)
Basic understanding of intergration with CRM and e-comm.
3 months on a fulltime basis (development template), after this period another 3 months for 3 day's a week (roll out template). Total duration: 6 months.
Alphen aan den Rijn (you will travel on a regular basis in Europe).
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