GLOBAL CRM CAMPAIGN MANAGER

OVER DE FUNCTIE
As a CRM Expert at Philips, you will be in charge of optimizing & implementing B2C CRM Global campaigns strategy by using the full potential of the digital Philips landscape and applying campaign best practices. You furthermore get to:

• Act as CRM expert to design best in class campaigns, transform those into blue print and play advisory role on best practices available in the market

• Play advisory role with Market and BG’s to boost B2C CRM capability

• Design new campaign blueprint, create campaign assets and make it available for markets

• Arrange cadence communication streams with market and BG’s to ensure strategy is adopted

• Available for the CRM business community like Market and BG’s CRM managers to advice on the “how”

• Collaborate with the data strategist team to identify and -

implement improvements on the consumer journey to maximize conversion and campaign results

FUNCTIE-EISEN
We’re looking for a true CRM professional, with a very strong campaign background, willing to make the difference within our CRM capability.

The main requirements for this role are

• A minimum of 5 years of proven experience in B2C CRM within a multi-national/global organization

• Knowledge/background of Marketing automation tooling and platform is required (Eloqua, Salesforce)

• International background, able to manage multiple stakeholders in different Countries and contexts.

• Fluent business-level English is a necessary requirement. Any additional languages are welcome

ARBEIDSVOORWAARDEN
An FT temporary career opportunity at Philips for the period of 3 months. The freelance/ZZP rate offered for this project is 70 euros.

BEDRIJFSINFORMATIE
You’ll be part of the Corporate CRM & Digital Campaign team, composed by 20 CRM Managers and a Global Digital Lead CRM, within Philips Group (BC&D). Senior CRM Managers and Online Marketing Managers in Sectors, Business Groups and Countries will be your daily stakeholders, as well as all main representatives from B2C Digital .com, Online shop, Consumer Care, Social Media, Digital Services/Operations, EIM and IT teams.