31 outline icons for rebranding

We need an extensive set of icons for our rebranding.

GreenFlux vision
We want to make electric driving the new world-wide standard by offering (our customers) the smartest charging solutions to support their business models.

GreenFlux is active in B2B Marketing – our customers are charge point manufacturers, charge point operators, but also companies in the energy, utility and automotive industry.

We want to evoke a feeling of innovation, clean, fun and playful design, easy to understand icons to explain the features of our products as well as our USPs.

Look & Feel
We’re looking for a very clean design with not too much detail in the icons. We like to have outline icons with thin lines, using one color - our green brand color;

CMYK

70 | 00 | 100 | 00

RGB

80 | 183 | 72

HEX

#50B748

Also, the icons should reflect the round shapes which are also used in our company logo. However, the icons should have thin lines instead of the thick lines which are now used in the logo.

Brand position
GreenFlux is segmented in the middle of the electric vehicle market. Most brands in this market do not pay a lot of attention to their branding. We have the chance to make a uniform, professional looking branding to position GreenFlux in the market. The current icons have too much detail and too much color.

Inspiration
Competitor that we don’t want to be confused with, for more information reply.

Not a competitor, but we like icon designs very much Clean, simple, cute designs.

The project
In total, we are in need of 31 icons (see next page) which will be used on our new website. Eventually these logo’s will also be used for both online and offline materials, such as flyers, conference materials, social media and such.

We also want the source files (EPS etc.) at the end of the project.

Budget
To be decided.

Timeline
The 30th of November.

Overview of icons needed

1. General icons

• Save time and money: visualized as a clock with coins in front of the clock

• Fully integrated and scalability: visualized as a triangle with connected dots

• Safe and secure: visualized as a lock

• Active in over 20 countries: visualized as a country flag

• Leader in smart charging solutions: visualized as a lightning bolt

• Access to 60.00+ charge stations in Europe: visualized as access point on a map

• Award winning smart charging controller: visualized as a trophy

1. Platform icons

• Icon platform: visualized as computer screen with graphs on it

• Icon transactions: visualized as an invoice (paper)

• Icon smart charging: visualized as a charging plug

• Icon roaming: visualized as a globe

• Icon remote management: visualized as a cloud

• Icon Interfaces with other systems: arrows pointing to each other

• Icon app: visualized as a mobile phone

• Professional package: visualized as two wrenches

• Enterprise package: visualized as multiple cogs with different sizes

• Support Portal: visualized as a headset

• Customer Portal: visualized as a person

1. Controller icons

• Icon controller: visualized like a control panel with sliders

• Modular design: visualized as cubes stacked on each other

• Icon compatibility: visualized as two fitting puzzle pieces

• Icon single socket: visualized as a socket

• Icon dual socket: visualized as two sockets next to each other

• Icon home: visualized as a house

• Icon public: visualized as a road with an access point next to it

• Icon business: visualized as an office building

• Icon basic: visualized as a checkmark

• Icon smart: visualized as a head with a brain

• Icon Intelligence: visualized as a ‘shining’ light bulb

• Connectivity: visualized as a wireless signal (two-sided WIFI sign)

• Own power supply: visualized as a battery