Marketing Project Manager

Your role

Key responsibility of Channel Marketing is to develop the Foods categories in OOH, based on a data driven market approach and operator & shopper insights. Delivering growth initiatives focused on the Route-To-Market, at wholesalers, coffee dealers, office suppliers. Working with our (trade) customers on operator & consumer activations and data driven campaigning. But also pioneering new models to reach our target groups via e.g. our direct selling platform or home delivery. Daily your role will consist of running projects and working closely with many areas of our business, such as brand marketing, sales, e-commerce and digital, as well as external agencies and especially customers.

We’re looking for a leader who will have impact, identifying major opportunities, making choices, create matching activities, and deliver the plan. In a key role to transform our way of doing business with our customers, driving growth in a rapidly changing environment. Therefor you must be a reliable and experienced sparring partner for our main market contacts. You know how to operate in a big corporate environment, but your focus is outside. You are commercially sound, digital savvy and have foodservice or even culinary affinity.

The three projects to create impact are

1. Grow the core – taking our profitable Cup-a-Soup business to the next level together with our Trade customers, by data driven campaigning, operator & consumer activations, and rolling-out the new Foods category vision

2. Boost new portfolio – drive sales of Cups (& Bars) via Trade partners and Key Accounts by building OOH specific support plans, including POS material & promotions

3. Pioneer new models – set-up and run experiments to create a track record in fresh & convenient (e.g. thuisbezorgd.nl) or new routes-to-market (e.g. cupasoupophetwerk.nl)

You will mainly focus on the 1st and 2nd project