Brand Manager Social Beverages

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Brand Manager Social Beverages

Startdatum: Zo spoedig mogelijk

Duur: 4 maanden

Inzet: 24 uur per week

Bijzonderheden: CV en motivatie in het Engels

Interim Brand Manager Social Beverages

Do you want to work for a global flagship beverage brands in a high-performing, fun and dynamic team having a real impact from the very first day you start? Then read on as we currently have a highly exciting opportunity to join the Social Beverages Marketing Team as interim Brand Manager.

Job Purpose

As interim Brand Manager Social Beverages NL you will be a key contributor in the development and golden standard execution of all marketing plans for The Netherlands across all channels, including Retail, AFH, and e-commerce. In your day-to-day job you will work in close collaboration with the (trade) marketing and sales teams of a Franchise Partner, as well as with internal stakeholders (Franchise, Commercialization, Legal, Regulatory, Corporate Communications etc.), and the Regional Marketing Teams. You will report into the Senior Brand Manager Social Beverages NL and be part of broader Benelux Social Beverages team.

Key Accountabilities

* Support the Senior Brand Manager in the development of the Strategic Marketing Brand Plans and Calendar to achieve brand objectives;
* Lead the development and execution of the marketing campaigns in The Netherlands;
* Ensuring perfect execution of key marketing initiatives such as the roll-out of NPDs, communication plans (including TV, online video, social/digital etc.) and implementation of new artwork designs and artwork changes;
* Evaluate performance against aligned KPIs and make recommendations to course correct where needed. Through market analyses (trackers, competitive analysis, consumer insights etc.) you are fully aware of what is going on in all category/segments and are able to translate these into concrete plans and actions;
* Contribute to creative, activation development and execution for identified NPD projects. This includes managing NPD projects in conjunction with innovation and commercialization teams ensuring legal and regulatory needs, according stage-gate processes and timings;
* Provide thorough measurement and evaluation of all NPD projects;
* Work closely with, and briefing key agency partners: Advertising, Media, Sampling, Digital and PR.
* Align Franchise Partner to the Annual Operating Plan (AOP), strategy and tactics, sharing best practices, ensuring strong alignment of all ATL and BTL activities in close collaboration with bottler (trade) marketing and sales teams;
* Work with Regional/European Marketing teams to ensure compliance with relevant brand guardrails and central marketing platforms to drive executional efficiency;

Qualifications, Skills & Experience

* High caliber graduate with a university degree or similar;
* 2 to 3 years of relevant experience in similar role in FMCG;
* You're a pro-active self-starter, entrepreneurial and you have a 'get things done' mentality;
* Pragmatic, Creative, autonomous, results-oriented - willing to go the extra mile.
* Good time management (managing own workload, multi-tasking skills, prioritizing);
* Flexible, positive and able to organize, coordinate and manage change under time pressure;
* Demonstrated strong planning & organizational skills to effectively manage and execute multiple projects at the same time;
* Team player with strong project management skills;
* Assertive, able to leverage resources to achieve results;
* You have excellent interpersonal skills, are persuasive and able to inspire and take others with you and experience in developing strong relationships;
* Strong communication skills (oral and written) - being clear, convincing and constructive
* Data savvy - strong analytical skills able to analyze and draw conclusions quickly from data;
* Financial acumen and basic P&L understanding;
* Open minded to other cultures;
* Fluency in Dutch and English.